For Execs
Social technologies are changing media. This one-day course is designed for decision-makers who need to manage their companies’ transition into the digital era.
This course contains two main strands
Social media strategy
The course for management is pitched at a more strategic level than our other courses. Those attending typically need to understand the drivers of social media so that they can figure out the impact on their business and give them a framework for working out what to do about it.
Executive visibility
It also contains practical training. Often the company’s decision-makers and leaders are its most authentic and interesting voices, their thought leaders. Therefore they are best placed to engage with social media. We teach CEOs and other leaders how to blog successfully and how to use other tools like micro-blogs (Twitter) and networks (LinkedIn).
Benefits of this course
Get a deep understanding of the principles and practice of social media of which corporate blogs form a part.
And through this:
- Learn the origins and drivers of social media.
- Learn the principles inherent in social media and how they impact business and organisational strategy.
- Learn how to help your customers and partners market your business.
- Learn how to attract the right audience cheaper; through establishing yourself as an authentic thought leader and provider of compelling content.
- Learn how to research your market, competitors and trends through social media.
- Learn how to determine which social media tools are appropriate for your organisation.
- Learn how to select the right people in your organisation to ‘do’ social media and which new roles to create.
- Learn how to plan and set up a blog; and how to write regularly to start growing an audience.
- Learn when and how to use other tools like micro blogs, networks, and video.
- Learn the latest best practise on how to measure the use and success of your corporate blog and others social tools.