For PR
Social technologies are changing media. We think that Public Relations agencies should be better placed than most to adapt to and make use of this new media. Read why we say so in The woods from the trees: On new roles in communications.
Theory and practice
Like the music and television industries Public Relations is changing fundamentally because of social technologies.
This one-day course is designed specifically for PR agencies. It will give PR practitioners both the theoretical grounding and the practical skills to fast-track them into becoming proficient social media thinkers and doers.
made using the xtranormal software
Participants will learn:
- How social tools are changing media and in particular PR
- How to ‘listen’ using social tools
- To plan, design and execute social media strategies
- When to do what social media for a client, when to train the client to do it themselves, and when to get the help of specialist agencies
- How to use social media for comms, crisis management and customer support
- How to use tools like Blogs, Twitter, APIs, Feeds, Video and Facebook Pages effectively
- How to do Blogger Relations
- How to measure effectiveness of these efforts
Benefits of this course
Get a deep understanding of the principles and practice of social media and how it impacts PR.
And through this -
- Learn the principles of social media in order to create an appropriate social media strategy depending on the type of business.
- Learn how to get messages out there cheaper; through establishing yourself as a trust agent, your client as authentic thought leader (executive visibility) and provider of creative linkbait (compelling content).
- Learn how to help your clients’ customers market their business.
- Learn how to research and listen to online conversations about a market, competitors and trends using social media.
- Learn how to speak directly to the audience that matters to you in different scenarios (including crisis management).
- Learn how to plan, design and set up a blog; and how to write regularly to start growing an audience.
- Learn when and how to use other social tools to listen, create awareness, engage or energise.
- Learn how to measure the use and success of your social tools.