Social technologies are changing media.

Recently we wrote about a new role that is becoming essential inside organisations because of these changes. That of the Social Media Administrator. We were prompted by marketing strategist David Meerman Scott who had himself written:

…there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department people responsible for computer networks) and the 1990s brought Webmasters (responsible for company websites).

This one-day course is designed for companies and organisations that have already decided to take the leap into social media, but want to ensure they know how to hit the ground running. It is also for businesses that are looking to improve the way they use the social tools that they are already using – like blogs or networking tools.

A bit of theory, a lot of practice

The course will impart a theoretical grounding as to why and how social media works and its value to companies. But it will also present actual case studies and through this and practical exercises teach participants:

• Why social media is a growing force
• How to ‘listen’ using social tools
• Plan, design and write blogs
• Use tools like Twitter and Facebook pages
• The how and why of using video
• How to do mash-ups using API’s