Course details
1. An introduction to social media & a short history of media convergence
- What is social media?
- Why is it big now?
- The principles behind social media and how these impact institutions and business
2. Forms of social media & technologies
- Forums
- Blogs
- Communities
- Social networks
- Video sharing sites
- Micro blogs, status updates & activity feeds
- Costumer Ratings / Feedback
- RSS and XML
- Bespoke mash-ups using various platforms and API’s
3. Search engine optimisation and the power of content
- How Google Pagerank works
- How to do SEO research
- Link-building techniques or so-called “Link-bait”
- Why Google loves blogs in particular
- Buying keywords
4. How to Blog
- Starting a blog (including deciding who should write it)
- Designing your blog information architecture
- Plugins
- Technical requirements
- Writing for the web
- Building your audience
- Video and your blog
5. How to use Video
- How to use video including curating existing video and filming your own
- Using YouTube and other video platforms
- Interviews
- Technical requirements & equipment
- Other ticks and tools
6. How to use Facebook
- Starting a Facebook page
- Designing a Facebook page
- Building an audience for your Facebook page
- Difference between Facebook Page and Facebook Group
7. How to use LinkedIn
- Using LinkedIn for networking
- Using LinkedIn for research
8. How to use Twitter
- Starting a Twitter account
- Listening & Talking with Twitter (Writing techniques)
9. How to use Listening Tools
- Google news
- Google blog search
- Google trends & Insights
- Using RSS
- Twitter search & Twitscoop
- Other listening tools
10. ROI and measurement
- How to choose the correct metrics?
- Using Google Analytics for blogs
- Using tools like Hootsuite for Twitter